Welcome to my blog

Welcome to my story blog. I will post one new story here every day. You are welcome to comment on any or all of them. Enjoy!
                   --Lee Pound

Why Messages Fall Flat

Everyone wants huge responses to the messages they send out. After all, these messages are very important, to the sender. They must be important to everyone else. This is the first and hardest lesson that most people who write books, articles, and blogs discover. Nobody cares. Unless you make them.

To get response, you must send out writing worth responding to. Most people out there live in a small world circumscribed by their fears, wants, desires, and hopes. To elicit a response, you must tap into those hopes, desires, and especially the fears. It is the hot button emotional burst that gets you a response.

Most messages, and I don’t care what they are, fall short because they are about the author, about what the author wants, and about what the author cares about. And that’s the point. You can write about what you care about all day and nobody cares. Or you can touch them where it hurts and get a response.

As soon as you start caring about what your reader wants, you will find an amazing difference in the response you get.


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